With monitoring and continuous analysis on the basis of those enrolled in the main social networks of Brazilian clubs, IBOPE Repucom identified last night, September 27, the leadership position in the digital ranking of clubs by the Clube de Regatas Flamengo, and this morning , the club had extended its advantage to 29 thousand enrolled, considering the social networks monitored. Changes of position among the top 5 clubs in the ranking are rare, so the importance of this made by the club in Rio.
In the last eight months, the club has registered the highest growth among the 40 clubs analyzed on a monthly basis and, to date, has conquered more than 2.4 million new entrants in its networks in 2017, up 14% compared to the December survey. 2016. In turn, Corinthians added 1.4 million new registrations, 8% more than in December of the previous year.
This growth, which exceeded that of the São Paulo club over the last nine months, has made Gávea's club the leader in the digital ranking, consolidating its position as a reference soccer club in terms of enrollment in the country.
This year has been important for the social media of Flamengo. In 2017 the club achieved the leadership of enrolled in three of the monitored platforms. In January he became the leader in enrollment in his Instagram account, in June he became a leader in Facebook subscribers and in August "FLA TV" obtained the leadership of enrolled among the Brazilian soccer clubs on YouTube.
José Colagrossi, executive director of IBOPE Repucom adds: "The search for information about heart clubs through social media is already a habit for internauts football fans, and there is great opportunity for clubs to create properties and produce sponsored content in partnership with its sponsors. A good activation strategy based on the production of quality content certainly boosts results and increases engagement with published content.(colunadoflamengo)
